Does Your Ad Have Too Many Pictures?
نویسندگان
چکیده
منابع مشابه
You can't have your cake and eat it too.
Introduction I always feel guilty when I go see the dentist. We all know the rules—avoid sweets, brush after every meal, floss several times a day. Talking about tool and shop safety gets the same treatment in articles and books– always read the owner’s manual, inspect your tool for hazards daily, make sure your tools are properly grounded (sound familiar?) The challenge I present to you is tha...
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ژورنال
عنوان ژورنال: Journal of Advertising Research
سال: 2000
ISSN: 0021-8499
DOI: 10.2501/jar-40-1-2-11-27